Mas Bakersfield

You’ve reached MAS Bakersfield. Our mission is to celebrate our Latino pride, culture and community in Bakersfield and Kern County.

Many of you have known us through our past publications. But we have also known for hosting high-profile annual events, such as the MAS Quinceanera Fashion Show and Business Expo and the Latination juried art exhibit at MetroGalleries.

The annual Quince event draws more than a few thousand people, anxious to see the latest Quinceanera formal wear presented by local junior and high school students who compete for the chance to participate. Models are selected based on grades and community service, commitment to family, among other things. Approximately 40 vendors are selected for the coveted spots to be a part of this great show. Past performances, which have highlighted this event, include singer Daisy Sanchez, Mariachi Juvenil de Aztlan, Escuelas Unidas and SoLuna Ballet.

The annual Latination art exhibit features the talented work Latin-inspired art pieces submitted by the local community artists and some regional contestants. The top picks get a chance to be on display as part of the exhibit at Metro Galleries and tree winners are announced, winning cash prizes. In addition, the kick-off night, which happens on the First Friday in September features great music by Mento Buru and Velorio and delicious food provided by El Pueblo in Lamont.

In addition, MAS has been a key player in partnership with other events, including hosting a mixer for the Kern County Hispanic Chamber of Commerce. MAS also participates in the annual Menudo Cook-Off and Latino Food Festival held each June at the Kern County Fairgrounds and the Kern County Consumer Trade Show. MAS also sponsors a concert for their fans at the Kern County Fair.

Future goals include organizing other events that celebrate the culture, pride and community of our fans.

If you’re interested in partnering with MAS on a local event, please email Olivia Garcia at or call Lisa Whitten, Local Retail Sales Manager, at 661-395-7563.