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Joe Nunez remembers well his second-ever professional car painting job.      The year was 1989 and so was the car, a brand new Nissan Maxim.    The Nissan’s o...

Told by her high school counselor, “People like you don’t do well at Pepperdine, they don’t have MEChA there,” Yessica De La Rosa-Hall wanted to defy her detractors. Defy th...

While the number of Latinas entering college is growing, their male counterparts are not following suit. One reason might be because many young men are finding that when it comes to nailing down a ...

Martin Chavez not only knows the ingredients that make a good chorizo, he also knows the ingredients that make a good business. Topping the list of his business recipe card are two things: 1. Provid...

Playing in front of a mirror with a microphone and pretending to host talk shows or interview people were some of Maricela Solorio’s favorite pastimes as a child. A Kern County native, Solori...

She didn’t set out to break any records or make history, but 43-year-old Kern County Sheriff’s Commander RoseMary Wahl has done just that. The third-generation, Mexican-American is the ...

Luis Miguel Esparza Jr. is on a mission. Esparza is well aware of the low pay and lack of job stability most farm and industrial workers face. Both he and his father, Luis Miguel Esparza Sr. worked...

Kern Schools Federal Credit Union is part of the economic, educational and social community in Kern County. It’s no surprise then that its president and CEO, Vince Rojas, 66, is also an integ...

When Rigoberto Gonzalez’s father became too ill to work, Gonzalez dropped out of school to help his family of seven. Times were tough, and because they couldn’t afford to pay rent, the ...

The 13th Annual Hispanic Consumer Trade Show is around the corner. The event will allow exhibitors to expose themselves to the local Latino community and consumers to see all the products and servi...